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You are here: Knowledge Base > Official Launch National Press Release
Last Updated: 11/23/2009
July 6, 2009



(Rockville Centre, New York) � ( is the first online destination that caters to the needs of college students and their parents offering the full spectrum of products hand selected to keep students and their valuables safe in their dorms while putting parents minds at ease.  For many students, college is a time of firsts: being on their own, traveling across the world, living in a new city.  It is an exciting time, but it includes a fair amount of stress.  Parents too face unprecedented tension as they prepare for their children to step out into the world.  It is for parents, as much as it is for students themselves, that was created. The brand�s tagline, �Worry Less�, taps into the company�s desire to help families relieve some stress as they begin their college years.

In a time when students take thousands of dollars of electronic equipment with them to their dorm, including laptops, digital cameras, MP3 players, cell phones as well as ID, passports, cash and credit cards, it is now more important than ever to secure these expensive items in dorm safes. To help students protect themselves, pepper spray and personal alarms have become indispensable items in the dorm room. has brought together the best dorm products on the market - for the first time in one online store � to help make it easier for parents to find out what they need so their kids can feel secure on campus.  Dorm safety essentials like dorm safes, pepper sprays, personal alarms, back up hard drives, and laptop locks are all hand selected for the needs of the college student.  Innovative products like LoJack for Laptops, tracking software designed to find � and retrieve � stolen computers with the help of local law enforcement, are also available.  As more and more students take advantage of Study Abroad opportunities, we are happy to offer prepaid international GSM cell phones from National Geographic and Cellular Abroad for purchase or weekly rental. GSM cell phones help them stay connected with their fellow travelers and family members back home.

Rob Pellizzi, Founder/CEO of notes that �according to the US Department of Education, in 2007 there were over 131,000 criminal offenses and arrests on and around campuses nationwide including burglary, rape, robbery and assault and that�s on top of over 227,000 disciplinary actions for weapons, drug and alcohol violations.  I�m hoping that these statistics, which are provided on our website � available by campus - will encourage people not to be paranoid about staying in dorms, but to be smart and prepared.  And that will allow parents and students to �worry less��.


Owned by Act Three Marketing LLC, ( is the creation of twenty-five year marketing veteran Rob Pellizzi, formally SVP Marketing at MTV Networks. is the first brand launched by Act Three Marketing LLC, a marketing consultancy and
e-commerce brand development organization.  

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